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Bilingual Canadian TikTok artists from Montreal Madelline, Maryze and Aiza all incorporate French music into their viral videos.
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How to Go Viral With Your Music in 2024: Multilingual Multiverse

Discover how Bilingual Canadian TikTok artists from Montreal—Madelline, Maryze, and Aiza—are incorporating French music into their viral videos. Learn their strategies for going viral by leveraging their bilingual talents, achieving millions of views and streams, and captivating audiences with unique, multilingual content. Explore how these artists are reshaping the social media landscape in 2024.
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Evolution of Alt Z Music: Soundtrack of SoundCloud and the Digital Age
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Evolution of Alt Z Music: Soundtrack of the Digital Age

Explore the Evolution of Alt Z Music, a genre born in the digital age. From its roots in SoundCloud and YouTube to mainstream success, discover how Alt Z is reshaping the music landscape. Dive into its influences, including indie, hip-hop, and pop, with nods to artists like Melanie Martinez and beabadoobee. Join us on a journey through the cultural melting pot of Alt Z, where creativity knows no bounds.
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Illustration of the relationship between music and the brain for a series on auditory illusions.
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Music and the Brain: Auditory Illusions

Explore the fascinating relationship between music and the brain with our series on auditory illusions. Dive into the cognitive mechanisms that shape our musical perceptions, revealing how the brain processes sound elements and creates coherence. Discover the concepts of the Shepard Tone, perceptual filling-in, and the missing fundamental, and how the brain fills in information to create the illusion of lower tones, enriching our musical experiences.
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Illustration of 6 Black Women Who Revolutionized Country and Folk Music: Allison Russell, Leyla McCalla, June McDoom, Valerie June, Rhiannon Giddens, and Hurray for the Riff Raff
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6 Black Women Revolutionizing Country and Folk Music

Following the hype for Beyoncé's new album Cowboy Carter, uncover the impactful contributions of trailblazing Black women reshaping country & folk music: Allison Russell, Leyla McCalla, June McDoom, Valerie June, Rhiannon Giddens, and Hurray for the Riff Raff. Dive into their groundbreaking music, reshaping the landscape of these genres for a new generation. Explore their stories, songs, and the rich diversity of voices transforming music today!
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Juno award-winning Canadian band The Beaches
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How to Go Viral With Your Music: Juno-Nominated Women

Celebrate Women's History Month with a look at Juno-nominated and award-winning women who have gone viral in the Canadian music scene. From Charlotte Cardin to The Beaches, Haviah Mighty, and Tate McRae, these artists have leveraged social media to become household names. Join us for a rapid-fire roundup of their viral success stories and see how they made it to Canada's biggest and most glamorous night of music: the Juno Awards (spoilers ahead)!
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