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Amplify

  1. Amplify
Discover how Bilingual Canadian TikTok artists from Montreal—Madelline, Maryze, and Aiza—are incorporating French music into their viral videos. Learn their strategies for going viral by leveraging their bilingual talents, achieving millions of views and streams, and captivating audiences with unique, multilingual content. Explore how these artists are reshaping the social media landscape in 2024.
  1. Amplify
Explore the Evolution of Alt Z Music, a genre born in the digital age. From its roots in SoundCloud and YouTube to mainstream success, discover how Alt Z is reshaping the music landscape. Dive into its influences, including indie, hip-hop, and pop, with nods to artists like Melanie Martinez and beabadoobee. Join us on a journey through the cultural melting pot of Alt Z, where creativity knows no bounds.
  1. Amplify
Explore the fascinating relationship between music and the brain with our series on auditory illusions. Dive into the cognitive mechanisms that shape our musical perceptions, revealing how the brain processes sound elements and creates coherence. Discover the concepts of the Shepard Tone, perceptual filling-in, and the missing fundamental, and how the brain fills in information to create the illusion of lower tones, enriching our musical experiences.