Steve Lobel is a legendary Hip Hop artist manager and music mogul best known for managing multi-platinum recording artists like Bone Thugs n Harmony and many other artists like Soulja Boy. Lobel is an iconic American artist manager, executive producer, production manager, television host, author & entrepreneur from Queens, New York.
Lobel's management career started out with Jam Master Jay from Run DMC. From there he went on to work with Eazy E, Bone Thugs, Three Six Mafia, Common Sense, Fat Joe, Big Pun, the Outlawz and most recently with Nipsey Hussle, Sean Kingston, Iyaaz, Mann and others. The list of people Lobel has worked with is extensive. This is top shelf Hip Hop impresario. For RAC students, it was a great chance to find out more about the Urban music market and a get a foot in the door with one of the industry's top artist managers.
We featured Mr Lobel in a workshop at our Toronto Campus on August 3rd, 2015. During the event, grads/attendees were given the chance to demonstrate their rap skills to Lobel, followed by a keynote speech and Q&A where he discussed the hip hop industry and what it takes to become successful. Here are the key takeaways from the workshop.